Saturday 30 April 2011

Questionnaire & analysis

After researching into real media products, we had to find our focus group and what they would preferred.
Therefore we began to create a questionnaire to find out more information and details to be able to have a view of what needs to be included when making the newspaper.



The questionnaire was a opportunity to see what the market is like.
Giving people an option to put down there names was a way for people to feel under less pressure of any following questions, as some people might not be comfortable exposing there names. 

The second question was aiming at finding out what type audience reads newspapers and to find our target audience to be able to accurately base our newspaper to what they like. 
Question four is to find the class of people,  and see what types of newspapers they read , to ease who we going to base our newspaper at. 
Question nine was to find out the amount of people who would prefer online version an vice vera of the newspaper  and if there's a big demand for it.











Twenty people were questioned, and to make it fair, I questioned 10 females and 10 males. 
The first graph shows the results that the questioned people mostly were in their 40-59's.  
Most also agreed that they read newspapers, however eight out of the twenty said that do not buy any newspapers unlike the other twelve. A number of people in the result showed that they do not prefer the online version . This could be due to being less informed of the new technology or they might rather stick to the old fashioned way, the hard-copy Numerous people also said that they read local newspapers
I myself prefer to read the hard-copy, as I do not think the online version gives me the real taste of the news, i also rely better on the hard-copy as I have a feeling of knowing where everything is placed. 
 b

No comments:

Post a Comment